The second Top 5 on the pop charts for the Temptations after "My Girl" but their fifth R&B #1. The group initially preferred another song and didn't want this released as a single, but they were overruled by Motown's quality control board who had the final say. When Norman Whitfield took over as their producer earlier in '66, David Ruffin sang lead on most subsequent Temps singles, including this one. That led to some friction, which with other factors culminated in David being fired in 1968.
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