Pop music underwent serious changes in the 60’s, becoming heavier with social commentary, etc., but this record catered to a far different audience. The 1910 Fruitgum Company started out in north Jersey as Jeckell and the Hydes (named after their guitarist Frank Jeckell), but changed the name at the behest of bubblegum gurus Kasenetz and Katz. K&K realized there were 11 and 12-year-old girls out there who bought a LOT of records. This song had a much different beat at first, but the band altered the intro to give it more of a “Wooly Bully” feel.
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