"Cherish" #1 9/24/1966

The first of two #1 hits for the Association, with lots of help from the Wrecking Crew. Their record label originally didn't want to release this as a single, saying it sounded "too old and archaic." I suppose too old and archaic worked! Many people think this is a cool wedding song, but the lyrics are actually about a guy wanting a girl he can't have. The Association became the first band to ever perform at any major rock music festival when they were the opening act at Monterey Pop in 1967.