This was the third time Them released "Gloria" in the US. It wasn't a charm. The first was the B-side of "Here Comes The Night" in '65; the second, a few months later as an A-side that only reached #93. This time around it lost out to the cover version by the Shadows of Knight. A lot of radio stations wouldn't play the Them record, since it contained the line "she comes up to my room." Times sure have changed. Hard to believe Van Morrison went from this to "Into The Mystic" in a few short years.
Them - Gloria
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